Under Armour’s 3 Grey Matter

 3 Grey Matter pic
3 Grey Matter
Image: slamonline.com

After a successful career with The Rouse Company, where he served as CEO for seven years, Anthony W. Deering is now the chairman of Exeter Capital, LLC, a position he has held since 2004. Anthony W. Deering also sits on the board of directors for Brixmor Property Group and apparel manufacturer Under Armour.

One of the most prominent athletes linked to Under Armour is Golden State Warriors guard and two-time NBA Most Valuable Player, Stephen Curry. Under Armour signed the NBA superstar to an endorsement deal in 2013 and extended the contract through to 2024 after Curry’s banner seasons in 2014 and 2015. To date, Curry’s name has been associated with more than 100 shoe designs for the company.

A recent Curry signature shoe – the Curry 3 Grey Matter – was released in late 2016. The shoe features Under Armour’s patented Threadborne technology, comprised of more durable yarns that are turned into fabric designed to hold up throughout the course of a basketball season. Grey in color, the shoes also promise a solid structure and proper support, with cushioning made to absorb the impacts specific to basketball.

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